Jon Legs Apple Cider
For this project, I developed the visual identity and packaging design for Jon Legs Apple Cider, creating an eye-catching and playful graphic for a cider can. The concept was to reflect the unique personality of the drink — a cider with real character and barrels of charm. I designed an original illustration featuring Jon Legs, a quirky character that embodies the cider’s bold and refreshing spirit. The graphic style is vibrant and fun, capturing the balance between countryside tradition and a modern, zingy twist. The colour palette and illustration were carefully crafted to stand out on the shelf and communicate the lively, tangy flavour of the cider, enhanced with a splash of lime. The result is a distinctive and engaging packaging that invites consumers to enjoy Jon Legs Apple Cider super-chilled, with the promise of flavour and personality in every sip.
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