L´agosto, an urban music festival happening since 2017 in Guimarães historical center. Some of the great names worldwide in very different musical genres, from World Music to electronic and contemporary Rock, had played in this festival first two editions. For three days only L’Agosto intends to cause a significant impact in the current music festival panorama and since its beginning was able to go way further Portugal borders and got internationally recognized.
The event communication was focused on the thematic of “fun” and “Summer”, through a set of colorful illustrations representing people dancing in a hot and festive environment surrounded by nature. This environment is created with a fun and vibrant color scheme with the representation of the sun and some leaves, therefore creating a graphical language easy to apply in all media.